EBU MDN Presentation about analyzing transcripts

tagging transcripts

Written by Fredrik Lundberg

21 Jun, 2022

In 2021 TV Norway and iMatrics started a project to explore the possibility of automatically tagging video content that has been transcribed (speech to text). A successful project could make video and audio content more searchable, get analytical insights and enable conversational targeting (matching conversations/content with ads).

During the project, we have seen fascinating and promising results, that Are Tverberg, tech lead at TV2 Norway, and Christoffer Krona, CTO iMatrics, present at the next EBU MDN (Metadata Developer Network) 1:st of June this year.


Apart from being very proud to have the possibility to present together with Are, we also saw a great interest in the project and its potential for the media industry.


/ Fredrik Lundberg, Senior Marketing and Sales Developer.  

Watching the presentation is exclusive for EBU members, but if you would like to learn more about the project or conversational tracking, please reach out to: fredrik.lundberg@imatrics.com


About EBU MDN:
The MDN conference is the annual meeting point for developers and experts working on Metadata and Artificial Intelligence in media. Networking, interaction, and collaboration are the hallmarks of MDN.


More about tagging transcripts:
If you are interested to learn more, take a look at this video about adding value to podcasts.



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