NEWS

Welcome to our news page! Here you will find interesting stories about our team and projects with our customers and partners that transform the media industry to become data-driven.

 

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NTB and AI: Customizing content for local audiences

NTB and AI: Customizing content for local audiences

Last year, NTB, the Norwegian news agency, published an average of 150 unique news articles every day covering a diverse range of topics – from the weather in the capital to politics abroad. Ensuring these articles reach the right readers requires a meticulous application of metadata. Until recently, metadata tagging was done manually, a thankless end-of-the-day task foisted on the bottom rungs of the journalistic ladder. This meant that metadata, despite its value to modern news production,...

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Summer interns

Summer interns

They are making use of talented students  – ”There’s a lot of great competence” This article is written by Elin Sunnanängs, freelance journalist. The wind is blowing ferociously outside the window and you can feel the rain in the air as undeniable proof that the summer is coming to an end and that the fall is approaching. Inside the doors of the start-up business iMatrics powerful winds are blowing as well but in a different way. Here the winds are full of talent, strength, determination, and...

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