Like others in the industry, Hall Media was facing the challenges of the modern media world—a changing demographic, greater competition from non-traditional providers and increasing demand for innovative approaches to receiving news.

Like any media company, Gota Media found itself with massive amounts of metadata but was uncertain about how to measure its value and lacked the means to put it to any real use. However, a meeting with iMatrics opened new vistas.

It’s been a summer filled with new knowledge and a lot of impressions. It has been transitioning between panic and the feeling of knowing it all, says Måns Aronsson, one of the student-coworkers, and smirks.