auto-tagging – iMatrics.com https://imatrics.com Making the media industry data-driven Thu, 09 Apr 2026 17:15:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://imatrics.com/wp-content/uploads/2023/06/cropped-iMatrics-blue-logo-7-1-2-32x32.png auto-tagging – iMatrics.com https://imatrics.com 32 32 Welcome Handelsblatt! https://imatrics.com/welcome-handelsblatt/ Mon, 16 Jun 2025 14:16:06 +0000 https://imatrics.com/?p=9985

๐–๐ž’๐ซ๐ž ๐ญ๐ก๐ซ๐ข๐ฅ๐ฅ๐ž๐ ๐ญ๐จ ๐ฐ๐ž๐ฅ๐œ๐จ๐ฆ๐ž ๐ญ๐ก๐ž ๐†๐ž๐ซ๐ฆ๐š๐ง ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ง๐ž๐ฐ๐ฌ ๐ฉ๐จ๐ฐ๐ž๐ซ๐ก๐จ๐ฎ๐ฌ๐ž ๐‡๐š๐ง๐๐ž๐ฅ๐ฌ๐›๐ฅ๐š๐ญ๐ญ ๐ŸŽ‰

Handelsblatt Media Group has a long history of utilizing editorial metadata for business success and has now taken a big step to ensure a future-proof metadata strategy by partnering with iMatrics. Philip Kollar, Head of Content Delivery, says:

โ€œ๐น๐‘Ÿ๐‘œ๐‘š ๐‘กโ„Ž๐‘’ ๐‘ ๐‘ก๐‘Ž๐‘Ÿ๐‘ก, ๐‘–๐‘€๐‘Ž๐‘ก๐‘Ÿ๐‘–๐‘๐‘  โ„Ž๐‘Ž๐‘‘ ๐‘Ž ๐‘๐‘™๐‘’๐‘Ž๐‘Ÿ ๐‘๐‘™๐‘Ž๐‘› ๐‘“๐‘œ๐‘Ÿ ๐‘ ๐‘ข๐‘๐‘๐‘œ๐‘Ÿ๐‘ก๐‘–๐‘›๐‘” ๐‘œ๐‘ข๐‘Ÿ ๐‘›๐‘’๐‘’๐‘‘๐‘  ๐‘Ž๐‘›๐‘‘ ๐‘Ž ๐‘ฃ๐‘’๐‘Ÿ๐‘ฆ ๐‘๐‘œ๐‘š๐‘๐‘Ÿ๐‘’โ„Ž๐‘’๐‘›๐‘ ๐‘–๐‘ฃ๐‘’ ๐‘Ž๐‘›๐‘Ž๐‘™๐‘ฆ๐‘ ๐‘–๐‘  ๐‘œ๐‘“ ๐‘œ๐‘ข๐‘Ÿ ๐‘‘๐‘’๐‘š๐‘Ž๐‘›๐‘‘๐‘ .

๐‘‡โ„Ž๐‘’๐‘ฆ ๐‘Ž๐‘‘๐‘Ž๐‘๐‘ก๐‘’๐‘‘ ๐‘ก๐‘œ ๐‘œ๐‘ข๐‘Ÿ ๐‘–๐‘›๐‘‘๐‘–๐‘ฃ๐‘–๐‘‘๐‘ข๐‘Ž๐‘™ ๐‘Ÿ๐‘’๐‘ž๐‘ข๐‘–๐‘Ÿ๐‘’๐‘š๐‘’๐‘›๐‘ก๐‘  ๐‘Ž๐‘›๐‘‘ ๐‘๐‘™๐‘Ž๐‘๐‘’๐‘‘ ๐‘”๐‘Ÿ๐‘’๐‘Ž๐‘ก ๐‘ฃ๐‘Ž๐‘™๐‘ข๐‘’ ๐‘œ๐‘› ๐‘๐‘’๐‘Ÿ๐‘ ๐‘œ๐‘›๐‘Ž๐‘™ ๐‘๐‘œ๐‘š๐‘š๐‘ข๐‘›๐‘–๐‘๐‘Ž๐‘ก๐‘–๐‘œ๐‘› ๐‘โ„Ž๐‘Ž๐‘›๐‘›๐‘’๐‘™๐‘ .

๐‘‡โ„Ž๐‘’ ๐‘“๐‘Ž๐‘๐‘ก ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘กโ„Ž๐‘’๐‘ฆ ๐‘๐‘ข๐‘ก ๐‘ ๐‘œ ๐‘š๐‘ข๐‘โ„Ž ๐‘’๐‘š๐‘โ„Ž๐‘Ž๐‘ ๐‘–๐‘  ๐‘œ๐‘› ๐‘๐‘ข๐‘ ๐‘ก๐‘œ๐‘š๐‘–๐‘ ๐‘’๐‘‘ ๐‘Ž๐‘›๐‘‘ ๐‘“๐‘ข๐‘ก๐‘ข๐‘Ÿ๐‘’-๐‘๐‘Ÿ๐‘œ๐‘œ๐‘“ ๐‘ ๐‘œ๐‘™๐‘ข๐‘ก๐‘–๐‘œ๐‘›๐‘  ๐‘ค๐‘Ž๐‘  ๐‘๐‘Ÿ๐‘ข๐‘๐‘–๐‘Ž๐‘™ ๐‘ก๐‘œ ๐‘กโ„Ž๐‘’ ๐‘ž๐‘ข๐‘Ž๐‘™๐‘–๐‘ก๐‘ฆ ๐‘œ๐‘“ ๐‘œ๐‘ข๐‘Ÿ ๐‘๐‘œ๐‘™๐‘™๐‘Ž๐‘๐‘œ๐‘Ÿ๐‘Ž๐‘ก๐‘–๐‘œ๐‘›.

๐ผ๐‘ก ๐‘ค๐‘Ž๐‘  ๐‘–๐‘š๐‘๐‘œ๐‘Ÿ๐‘ก๐‘Ž๐‘›๐‘ก ๐‘“๐‘œ๐‘Ÿ ๐‘œ๐‘ข๐‘Ÿ ๐‘ก๐‘’๐‘Ž๐‘š ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘กโ„Ž๐‘’ ๐‘–๐‘š๐‘๐‘™๐‘’๐‘š๐‘’๐‘›๐‘ก๐‘Ž๐‘ก๐‘–๐‘œ๐‘› ๐‘œ๐‘“ ๐‘กโ„Ž๐‘’ ๐‘›๐‘’๐‘ค ๐‘ ๐‘œ๐‘“๐‘ก๐‘ค๐‘Ž๐‘Ÿ๐‘’ ๐‘ค๐‘’๐‘›๐‘ก ๐‘ ๐‘š๐‘œ๐‘œ๐‘กโ„Ž๐‘™๐‘ฆ โ€“ ๐‘Ž๐‘›๐‘‘ ๐‘กโ„Ž๐‘Ž๐‘ก’๐‘  ๐‘’๐‘ฅ๐‘Ž๐‘๐‘ก๐‘™๐‘ฆ ๐‘คโ„Ž๐‘Ž๐‘ก ๐‘–๐‘€๐‘Ž๐‘ก๐‘Ÿ๐‘–๐‘๐‘  ๐‘‘๐‘’๐‘™๐‘–๐‘ฃ๐‘’๐‘Ÿ๐‘’๐‘‘.

๐‘‡โ„Ž๐‘’ ๐‘Ÿ๐‘’๐‘ ๐‘ข๐‘™๐‘ก๐‘  ๐‘ค๐‘’ ๐‘Ž๐‘โ„Ž๐‘–๐‘’๐‘ฃ๐‘’ ๐‘ค๐‘–๐‘กโ„Ž ๐‘กโ„Ž๐‘’ ๐‘ ๐‘œ๐‘“๐‘ก๐‘ค๐‘Ž๐‘Ÿ๐‘’ ๐‘Ž๐‘Ÿ๐‘’ ๐‘๐‘œ๐‘›๐‘ ๐‘–๐‘ ๐‘ก๐‘’๐‘›๐‘ก๐‘™๐‘ฆ ๐‘ ๐‘ก๐‘Ÿ๐‘œ๐‘›๐‘”, ๐‘Ž๐‘›๐‘‘ ๐‘ค๐‘’ ๐‘ฃ๐‘Ž๐‘™๐‘ข๐‘’ ๐‘กโ„Ž๐‘’ ๐‘“๐‘Ž๐‘๐‘ก ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘กโ„Ž๐‘’ ๐‘ ๐‘œ๐‘™๐‘ข๐‘ก๐‘–๐‘œ๐‘› ๐‘๐‘œ๐‘›๐‘ก๐‘–๐‘›๐‘ข๐‘’๐‘  ๐‘ก๐‘œ ๐‘’๐‘ฃ๐‘œ๐‘™๐‘ฃ๐‘’ ๐‘Ž๐‘›๐‘‘ ๐‘–๐‘š๐‘๐‘Ÿ๐‘œ๐‘ฃ๐‘’ ๐‘œ๐‘ฃ๐‘’๐‘Ÿ ๐‘ก๐‘–๐‘š๐‘’.โ€

The Auto-tagging is now live for Handelsblatt and WirtschaftsWoche, enhancing their content production workflow.

We’re excited to partner with this esteemed publisher and support their continued success in the digital landscape.

]]> iMatrics Roadmap Webinar 2025 https://imatrics.com/imatrics-roadmap-webinar-2025/ Mon, 16 Jun 2025 13:07:18 +0000 https://imatrics.com/?p=9976

We just had our Roadmap Webinar of 2025 on the third of July, presented by our Key Account Manager, Anna Ekberg Book, and our CTO, Christoffer Krona. The core of the Webinar was to outline iMatrics’ strategic direction and planned developments for the coming year, as well as discuss feedback with our valued customers and friends. You can view the roadmap and a summary of the key points below. Thank you everyone for your participation!

Planned major features:

  • Taxonomy Export API:
  • Development of an API to export the full taxonomy, including active categories, topics, and used entities.
  • Concept Relationships API:
  • Creation of an API to link topics and understand their relationships, enabling structured relationship data.
  • Topic Page Management:
  • Enhancement of the existing demo feature into a robust and showcased feature in the web portal.
  • Push Notification API (Target Audience Feature):
  • Development of an API to identify users interested in specific articles for targeted notifications.
  • Personalization Center:
  • Creation of a graphical tool in the web portal for configuring personalization and recommendation strategies.
  • User Profile API:
  • Release of an API to expose how users are interpreted by the personalization and recommendation system, allowing for customization and integration.
  • Production Insights and Editorial Dashboards:
  • Enhancement of the web portal with more insights and tools for analyzing data and improving tagging.

Ongoing Improvements:

  • Refining auto-tagging and entity weighting.
  • Addressing customer-specific requests and integrating valuable solutions into the core product.

Previous and on-going Web Portal Updates:

  • Updated look and feel of the Auto-tagging demo.
  • New features in the Auto-tagging demo, such as text formatting, entity weighting settings and the new channels input field to enable testing of channel specific settings.
  • New taxonomy explorer feature with table view, export, filtering, and search functionality.
  • Improvements to the personalization center and production insights.
  • Rebuilding the iMatrics Times demo.
  • New admin panel for managing web portal users.

In summary, the 2025 roadmap emphasizes enhancing APIs for taxonomy, concept relationships, and user profiles, improving personalization and recommendation capabilities, and providing better insights and management tools via the web portal.

]]> Celebrating a Year of Innovation and Partnerships at iMatrics: Looking Forward to 2024 https://imatrics.com/celebrating-a-year-of-innovation-and-partnership-at-imatrics-looking-forward-to-2024/ https://imatrics.com/celebrating-a-year-of-innovation-and-partnership-at-imatrics-looking-forward-to-2024/#respond Tue, 16 Jan 2024 13:45:59 +0000 https://imatrics.com/?p=8514

Celebrating a Year of Innovation and Partnerships

At iMatrics, we’re humbly grateful for a year of remarkable achievements and growth. As we look towards the future, we’re excited for the opportunities 2024 will bring, continuing our journey of innovation and partnership. Thank you for being with us.

Image of customers and partners at iMatrics Advisory council 2023.

Release of our Personalization & Recommendation Engine

With very promising results, we have soft-launched our personalization and recommendations engine version 2.0. During 2024, three publishers will be using it and we are excited to share our experience as well as the results. 

Contextual advertising with IAB taxonomy 

Together with Kรถlner Stadt-Anzeiger Medien, we are creating the possibility to use the IAB taxonomy automatically in our tagging service. A big step forward in working with contextual advertising and responsible ad targeting.

Smart Image Suggestions live at NTB

The Norwegian Press Agency, NTB is now live with our Smart Image Suggestion service, getting automatic image suggestions based on article metadata. This has the potential to become an important timesaver for both NTB and other press agencies and publishers in the future.

Medialivre (formerly Cofina Media) going live with our services

In September we celebrated the launch of our service across all of Medialivre’s titles, our first Portuguese customer! 

Historical tagging back to the 1930s

It was a proud moment when NRC unveiled its historic archive, allowing readers to gain access to stories throughout history as well as enriching our understanding of the past, made possible through our tagging. Articles between the years 1931 and 1994 have been tagged. 

Webinars 

Webinars are back on iMatrics’ agenda. We see it as one of many good ways to spread knowledge on how to use AI and metadata successfully as a publisher. Our latest webinar session regarding how to drive reach and increase reader engagement can be found here. 

 

Please reach out with requests for more topics you want us to showcase. 

Customer Satisfaction

We sent out a customer survey during the year, allowing our customers to voice their opinions about us as a supplier. We are very proud of the answers!

  • Our customers rate their overall satisfaction with us as 4.6 out of 5. 
  • Our support service was given a 5 out of 5 from all participants.
  • When asked about the likelihood of recommending us to others, we received an astonishing 9.3 out of 10.

What lies ahead?

There are many exciting features ahead of us in our roadmap, and we have chosen to highlight a few of the ones that will be coming soon. As always, don’t hesitate to reach out if you have questions or feedback.

New entity weighting demo

The new entity weighting settings were added to our API a few months back, but we quickly found that it was difficult to adopt it without easier ways of experimenting with it. Therefore we have now added advanced settings to our demo. The settings are not ready in the Webportal just yet but will be rolled out shortly.

Bulk edit in Concept Management

One of the feedback points we received at this year’s Advisory Council event in May, was to add a bulk edit feature to our Concept Management. We always try our best to listen and act to customer feedback, and as a resultat, we have the first version ready in our stage environment.

The feature will be rolled out soon, but for now, please check out the short demo below.

Next steps for our Personalization & Recommendation engine

Most of you probably already know that in 2023 we have been hard at work on our new recommendation engine.

The foundational aspects of our Personalization & Recommendation engine are:

  • Flexible and scalable enough to be used to power entire news sites. You should be able to use it to power any part of the site you desire.
  • Fully GDPR and privacy compliant. We think that recommendations should always be a positive add-on and should adapt to user wishes.
  • Respectful of journalistic principles and the editorial work process. While AI is often seen as either scary and disruptive or full of possibilities, we believe that systems and AI tools should be seen for what they are: tools.

Our engine should give our customers the power to reach new possibilities, with great options to avoid going against core principles.

The foundation for this is already in place, but we are continuously working on improvements. Next year you can expect us to add support for push notifications, new customizable components and release multiple use cases showcasing the great results that can be achieved.

Content Insights

A long time ago we started working on a new product we called Production Insights that never really took off. We were confident in the value it could provide, but in the end it was clear that while it held a lot of promise, it was a type of data that our customers expected to see in other systems.

 

Now we are revisiting some of our previous components, adding some new tools we have developed for internal quality assurance and improvement work and revamping the old Production Insights as Content Insights. A tool meant to empower our Concept Management admins. We will try rolling out features related to this to all of our ConceptCore/Auto-tagging customers in the beginning of next year and aim to reinvigorate our analytics initiatives.

REACH OUT TO US!

]]> https://imatrics.com/celebrating-a-year-of-innovation-and-partnership-at-imatrics-looking-forward-to-2024/feed/ 0 Thank you everyone for attending the Webinar! https://imatrics.com/thank-you-everyone-for-attending-the-webinar/ https://imatrics.com/thank-you-everyone-for-attending-the-webinar/#respond Fri, 08 Dec 2023 08:44:01 +0000 https://imatrics.com/?p=8316

We’re thrilled to announce a webinar well received, which brought together 32 delegates from 22 distinguished media companies.

Our discussion on leveraging AI for increased reach and engagement received an overwhelmingly positive response, for which we’re deeply grateful!

Interested in learning more? Our team at iMatrics is always ready to delve deeper into these topics with you. Don’t hesitate to reach out!

Stay connected and up-to-date with our latest events and insights by following us on LinkedIn.

Missed the event? No worries! Catch up on all the insights by accessing the recording

Reach out to learn more about any of our expertizes!

]]> https://imatrics.com/thank-you-everyone-for-attending-the-webinar/feed/ 0 KStA Medien and iMatrics redefine contextual advertising for publishers with IAB tagging https://imatrics.com/ksta-medien-and-imatrics-redefine-contextual-advertising-for-publishers-with-iab-tagging/ https://imatrics.com/ksta-medien-and-imatrics-redefine-contextual-advertising-for-publishers-with-iab-tagging/#respond Thu, 23 Nov 2023 08:50:16 +0000 https://imatrics.com/?p=8244

KStA Medien and iMatrics will redefine contextual advertising for publishers with IAB tagging

For a publisher, attracting and keeping reader attention is more difficult than ever. On top of this, most sites are struggling with increasing demands of data transparency, user control and strengthening user privacy. Based on how ad matching often works today, which is heavily based on cookies and user data, this poses a significant challenge.

How can I serve attractive ads without user data?

iMatrics and Kรถlner Stadt-Anzeiger Medien have teamed up to create a solution. Our vision is to revolutionize contextual advertising by automatically applying IAB (Content Taxonomy 3.0) tags to articles, opening up new possibilities for both publishers and advertisers, while embracing user privacy.

I WANT A DEMO!

Three Key Bullet Points for Publishers:

  • Enhanced Relevance and Engagement: By using IAB tags, ads become more relevant to the content of articles, increasing the likelihood of reader engagement. This creates a more harmonious and natural reading experience where ads feel less intrusive and more valuable.

  • Improved Revenue with Respect for User Privacy: In times where user privacy is of utmost importance, this solution offers a way for publishers to efficiently monetize their content without compromising user data.

  • Innovation and Leadership in the Industry: This project demonstrates a forward-looking attitude and a willingness to embrace technology to enhance both business models and customer experiences.
SPEAK TO ONE OF OUR EXPERTS

]]> https://imatrics.com/ksta-medien-and-imatrics-redefine-contextual-advertising-for-publishers-with-iab-tagging/feed/ 0 Upcoming Webinar About AI & Metadata Use-Cases! https://imatrics.com/brizy-8222/ Tue, 21 Nov 2023 12:49:58 +0000 https://imatrics.com/?p=8222
REGISTER HERE

Details

Speakers: Anna Ekberg Book, Key Account Manager. Christoffer Krona, CTO & Co-founder.

Date: 7th of December 2023, at 09:30 AM to 10:30 AM

Intended audience: Anyone interested in using metadata as a tool to increase reader engagement, reach, while also increasing editorial workflow efficiency. 

Webinar description:

Join us for an interactive webinar that delves into the transformative power of quality metadata and its strategic application to achieve your company’s objectives. Discover how to boost editorial efficiency, broaden your audience reach, and keep the readers engaged longer.

During this webinar, you’ll gain valuable insights into the practical use of AI in both content production and distribution. We’ll also delve into real success stories, offering you an inside look at how our customers have found profit in the digital landscape.

What to expect:

  • Substantially reduce your monthly editorial workload.
  • Amplify your SEO visibility and maximize long-tail content exposure.
  • Enhance user engagement and loyalty using personalized news feeds.

Don’t miss this opportunity to unlock the true potential of metadata and AI in achieving your company’s objectives.

REGISTER HERE

]]> NTB are LIVE with Smart iMage Suggestions! https://imatrics.com/ntb-are-live-with-smart-image-suggestions/ https://imatrics.com/ntb-are-live-with-smart-image-suggestions/#respond Fri, 20 Oct 2023 09:48:09 +0000 https://imatrics.com/?p=8032

NTB are LIVE!

Smart iMage Suggestions

We are delighted to announce that Norwegian Press Agency NTB is now live with Smart iMage Suggestions powered by iMatrics. Integrated seamlessly into their CMS Superdesk!

This milestone heralds a new era of efficiency and innovation in image selection for articles. reducing the time and effort spent in image selection while ensuring each choice is fresh and contextually relevant.

CONTACT US FOR MORE INFO!

How the Smart iMage Suggestions tool works.

Tor Kristian Flage, NTB and Fredrik Lundberg, iMatrics.

The day before their presentation at Minds International conference in Olso.

What does this mean?

It’s a celebration of technology and journalism hand in hand, optimizing the storytelling process.

This partnership underscores our commitment to enhancing journalistic workflows, marrying the art of storytelling with AI’s precision and speed. Cheers to NTB’s remarkable journalists – here’s to storytelling, amplified and enriched!

Weโ€™re excited about this journey and confident that Smart iMage Suggestions will become an indispensable tool, transforming how news stories are visually presented, one impactful image at a time.

Learn about newsroom tools!

Contact us to learn more how we help publishers around the world with data and recommendations.

CONTACT US NOW!

]]> https://imatrics.com/ntb-are-live-with-smart-image-suggestions/feed/ 0