We’re thrilled to announce a webinar well received, which brought together 32 delegates from 22 distinguished media companies. Our discussion on leveraging AI for increased reach and engagement received an overwhelmingly positive response, for which we’re deeply grateful! Interested in…
KStA Medien and iMatrics will redefine contextual advertising for publishers with IAB tagging For a publisher, attracting and keeping reader attention is more difficult than ever. On top of this, most sites are struggling with increasing demands of data transparency,…
The first half of the year has almost passed, and vacation time is soon here. We want to share with you some of what we have focused on so far this year at iMatrics, which might interest you. You can…
Wilma and Nellie are both studying the fifth and last year of Master of Science in Media Technology and Engineering at Linköpings University. This spring, they will do their Master Thesis at iMatrics where they will combine the areas of…
Have you also been swept up by the hype of ChatGPT? Maybe you’ve had long discussions with colleagues, clients and even management on topics such as: Do I need to be worried about my position? Is ChatGPT really that revolutionary?…
Writing quality news stories is essential for news organizations. But to distribute these news stories successfully, they need additional information: metadata. That is “information about information”; such as the topics and categories the article is about, and the people, places,…
Welcome to the world of news, where staying ahead of the competition and distributing news and content to the right persons at the right time and in the right way are the difference between success and failure. One of your…