Who we are

This website (https://imatrics.com) is operated by iMatrics AB. iMatrics is a Swedish company headquartered in Linköping, Sweden. If you have data and privacy questions related to iMatrics please contact our data protection officer.

Company representative:

Mari Ahlquist

mari.ahlquist@imatrics.com

Data Protection Officer

Christoffer Krona

christoffer.krona@imatrics.com

What data do we collect?

• Usage and interaction data from our website iMatrics.com.
• Personal contact information such as name, email address, phone number and job title.

For our Personalization & Recommendation service and/or Website search service that are used on customer sites/applications:

• Pseudonymized user IDs.
• Usage history including page visits, widget/recommendation views and clicks, and, search queries.
• If activated, either current location, profile address or postal code. This depends on the setup.
• For further information, please refer to the specific website/application's privacy policy.

How do we collect your data?

You directly provide us with most of the data we collect. We collect data and process data when you:

• Submit a request through our contact form.
• Use or view our website via your browser’s cookies.
• Contact us via email.

We may also receive your data from the following sources:

• LinkedIn profile information.
• Customers' websites and/or applications.

How will we use your data?

We collect your data on behalf of iMatrics so that we can:

• Analyze website usage and improve iMatrics.com.
• Send out marketing material to existing and potential customers or partners.
• Send out newsletters to newsletter recipients.
• Follow up on communication requests and meetings, usually related to a specific interest in our services as a potential customer or partner.
• Fulfill contractual obligations and requirements by law.

We collect your data on behalf of customers so that we can:

• Help them analyze website/application usage and improve their services.
• Improve our Personalization & Recommendation service and/or Website search service.
• Deliver a good Personalization and/or Search experience.

How do we store your data?

• Anonymized website events are stored in Google Analytics.
• We keep contact information in our customer relationship management (CRM) system, marketing systems and Google Workspace (includes email and documents).
• All processing of personal data, including that of third parties, is in accordance with GDPR and other applicable law. We never sell your data.

For our Personalization & Recommendation service and/or Website search service that are used on customer sites/applications:

• In secure databases on AWS (https://aws.amazon.com), in a region near you.

How long do we store your data?

• We retain the data as long as there is a legitimate interest for it. This is evaluated and cleaned yearly.
• Event data in Google Analytics are stored for 14 months.

For our Personalization & Recommendation service and/or Website search service that are used on customer sites/applications:

• The default storage period is 6 months.
• For further information, please refer to the specific website/application's privacy policy.

Marketing

• We would like to send you information about products and services of ours that we think you might like.
• If you have agreed to receive marketing, you may always opt out at a later date.
• You have the right at any time to stop us from contacting you for marketing purposes.
• If you no longer wish to be contacted for marketing purposes, please contact us.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request iMatrics for copies of your personal data. We may charge you a small fee for this service.
• The right to rectification – You have the right to request that iMatrics correct any information you believe is inaccurate. You also have the right to request iMatrics to complete the information you believe is incomplete.
• The right to erasure – You have the right to request that iMatrics erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that iMatrics restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to iMatrics’ processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that iMatrics transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: contact@imatrics.com

What is a cookie?

A cookie consists of some information stored on your computer that is commonly used to identify you as a single unique visitor across an entire website visit or even across multiple websites and collect standard internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit allaboutcookies.org.

What cookies do we use on iMatrics.com and why?

• We use HubSpot to gather responses from our website forms.
• We use Google Analytics (GA4) to gather website event data.

How to manage cookies

• You can set your browser not to accept cookies. However, in a few cases, some of our website features may not function as a result.
• You can decline and/or change your preferences using our cookie banner.

Privacy policies of other websites

• iMatrics.com contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

For our Personalization & Recommendation service and/or Website search service that are used on customer sites/applications:

• The information in this privacy policy is only intended to transparently explain how we adhere to our obligations in terms of these services. The main source of information for the handling of personal data for our customers' sites/applications is the specific privacy policy as linked there.

Changes to our privacy policy

• Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 2023-11-16.

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that iMatrics has not addressed your concern in a satisfactory manner, you may contact the Swedish Authority for Privacy Protection. A link to their website is available here: https://www.imy.se/other-lang/in-english/