Optimize the benefits of digitalized media
Readers today expect compelling, informative journalism that’s responsive and proactive—at the touch of a screen. iMatrics lets you meet this challenge by freeing your writers from the drudgery and hit-or-miss nature of tagging. With our solution, tagging is automated even as journalists write, giving your readers consistent, relevant tags that enhance their reading experience. And you get more productive journalists and a wealth of data that can be mined to provide a broader range of services and expand your revenue channels.
How it works
Our solution automatically prepares your articles for publishing on the web. As you write, it generates the correct metadata in the background, including the most relevant tags to optimize contextualization. This improves SEO, enables better referrals, and increases your reach. And all you have to do is focus on your writing.
Save time, increase readership
Uses your data and preferences
Smarter, more accurate business intelligence
Platform for performance and profit
iMatrics offers more than just a tagging solution. It also provides a range of additional services that create a platform for improved performance and profitability.
iMatrics generates vast amounts of highly valuable data that you can turn into business intelligence for better insight into reader behavior and trends. You also get transparency throughout your production, can easily see what is being read and by whom, and what is less popular. This way, you can adjust your output as and when you want to suit your business goals. By creating stronger bonds between you and your readers, you can monetize their feedback by providing advertisers with detailed information about where best to invest in your site to gain maximum exposure.
iMatrics enables you to offer an unparalleled recommendation service that goes above and beyond the standard ‘read more of the same’ services currently available. Paying and non-paying readers who get this superior level of service will spend more time on your site, which also makes it more attractive to potential advertisers. In fact, you can offer premium services by autotagging ads to demonstrate to advertisers exactly how accurately they are reaching their targeted readers to increase hit rates.
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