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In 2021 TV Norway and iMatrics started a project to explore the possibility of automatically tagging video content that has been transcribed (speech to text). A successful project could make video and audio content more searchable, get analytical insights and enable conversational targeting (matching conversations/content with ads). During the project, we have seen fascinating and promising results, that Are Tverberg, tech lead at TV2 Norway, and Christoffer Krona, CTO iMatrics, present at the...
Metadata in live blogging and its importance for SEO, recommendations, and analysis With the fast pace of the media industry and the ever-growing number of content in a variety of channels, data is becoming more and more important. For news publishers, one of the most important data types is called metadata, which means "data about data". Having high-quality metadata provides a foundation for recommendations, automation, and personalization, as well as improving SEO and reach. iMatrics are...
Wikidata is essential to the media industry For a long time, Wikidata has been a crucial source in our entity database and is constantly becoming an even more important key component in a data-driven media industry. It is recognized as a potential standard metadata database for the news industry, and several well-known publishers and broadcasters are already using it. Just like the nature of news content, Wikidata is full of new and trending events and entities. That makes it the perfect...
For those of you that missed out on the possibility to see one of this spring's most trendy webinars, you will find the Wikidata and IPTC part here: Tor Kristian Flage of Norwegian news agency NTB and Gustav Carlberg, iMatrics describe their recent project to integrate IPTC's Media Topics and Wikidata concepts into NTB's newsroom workflow. We hope that you will fin this interesting, please reach out to learn some more!
After an intense period of developing, testing, and analyzing results, our recommendation engine is finally ready. Building on seven proven parameters to optimize recommendations for publishers, our solution will help you achieve: Personalized and automated homepage Personalized newsletters In article recommendations Help readers create their...
It doesn´t matter where in the digitalization process you are. The modern-day publisher needs a data-driven approach to complement great journalism to survive and thrive in this noisy world. Download iMatrics metadata bible with our three significant takes on why and how metadata will play an essential role for your organization, readers, and clients. iMatrics metadata bible
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