NEWS
Welcome to our news page! Here you will find interesting stories about our team and projects with our customers and partners that transform the media industry to become data-driven.
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Join us in Zaragoza!
The Swedish Fika team has just landed in Zaragoza! This year the WAN-IFRA event World News Media Congress is being hosted in Zaragoza, Spain. This year iMatrics is one of many outstanding companies sponsoring the event. You will find Anna and Fredrik at both 22, where they offer Swedish Fika and AI in the media industry discussions! If you are going to be there, the iMatrics both is a must-visit spot 🙂 Reach out to: fredrik.lundberg@imatrics.com or anna.ekberg.book@imatrics.com to book your...
How CH Media Gets More Done in Less Time with Improved SEO Rankings Using iMatrics & Livingdocs
Learn how publishers at CH Media enhanced reach and search engine results with topic pages using two collaboration tools. CH Media is home to over 80 brands that are on the pulse of life. CH Media decided to take a leap of improving their readers’ overall online experience through easy-to-use solutions for better engagement on their platform, without compromising the rapid pace of their news publishing. Since CH Media is one of the fastest growing and leading Swiss media companies that produce...
iMatrics Debuts Gender Analysis as Part of Their Auto-Tagging Tools for Content Creators
Gender analysis as a service Now, iMatrics offers a powerful new tool for helping content creators target various demographics, including gender. With the new iMatrics Gender Analysis tool, content creators can have their content automatically tagged by gender. This is a powerful new tool that addresses the need for equality in content, a pain point that has been brought to iMatrics’ attention by clients who wanted an easy-to-use interface that would give them feedback on gender...
EBU MDN Presentation about analyzing transcripts
In 2021 TV Norway and iMatrics started a project to explore the possibility of automatically tagging video content that has been transcribed (speech to text). A successful project could make video and audio content more searchable, get analytical insights and enable conversational targeting (matching conversations/content with ads). During the project, we have seen fascinating and promising results, that Are Tverberg, tech lead at TV2 Norway, and Christoffer Krona, CTO iMatrics, present at the...
iMatrics and Norkon partner up for auto-tagging integration
Metadata in live blogging and its importance for SEO, recommendations, and analysis With the fast pace of the media industry and the ever-growing number of content in a variety of channels, data is becoming more and more important. For news publishers, one of the most important data types is called metadata, which means "data about data". Having high-quality metadata provides a foundation for recommendations, automation, and personalization, as well as improving SEO and reach. iMatrics are...
We’ve launched real-time Wikidata synchronization!
Wikidata is essential to the media industry For a long time, Wikidata has been a crucial source in our entity database and is constantly becoming an even more important key component in a data-driven media industry. It is recognized as a potential standard metadata database for the news industry, and several well-known publishers and broadcasters are already using it. Just like the nature of news content, Wikidata is full of new and trending events and entities. That makes it the perfect...
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