NEWS
Welcome to our news page! Here you will find interesting stories about our team and projects with our customers and partners that transform the media industry to become data-driven.
You can also follow our everyday business on LinkedIn.
Welcome KSF Media
We can now finally announce that KSF Media Ab, Finland, is a part of the iMatrics family We have been looking forward to this since we first met with them at the WAN-IFRA'S DCX event in Berlin a couple of years back. Having iMatrics auto-tagging solution integrated into KSF Medias CMS system will help them create and manage metadata successfully in their digital journey. KSF Media is our first customer in Finland, and we are happy to add Finland as an existing market.
Welcome DuMont!
We are very happy to welcome DuMont, more precisely Kölner Stadt-Anzeiger Medien to the iMatrics family. DuMont has a very ambitious digitalization strategy that we are proud to be part of. We will integrate our autotagging solution into DuMont's system and help them manage and create metadata. This will serve as a foundation for future products that will generate a lot of value for both their readers as well as internal and external stakeholders. The journey began with a kick-off named...
iMatrics levels up to handle growing demand for metadata
The world of news publishing is rapidly changing, and metadata has and will play a significant role in this development. To keep helping customers and partners who are in front of digitalization and answer the high demand for digital services, we have made some exciting changes that we want to share! We are happy to announce that we are implementing a new organizational structure and that we have carried out a directed share issue. Both of these will support our journey forward in a better...
Major market investment in DACH region by iMatrics
Click here for the German version iMatrics is making a major market investment in Germany, Austria, and Switzerland during 2021. A growing customer base in both Germany and Switzerland and a great demand for digitalization of the media industry has led iMatrics to partner up with Business Sweden for further expansion into the DACH region. Publishers are facing a lot of challenges, but also opportunities, in their digital journey. New business models are emerging to satisfy growing digital...
Kickstart auto-tagging with iMatrics
How well are you prepared to expand your digital offering? Personalization, recommendations, adtech, automation, production insights… yes, there are many use cases when you have high-quality metadata in place. With relevant and high-quality metadata, you will be able to refine the reader experience, attract advertisers, and make your production more efficient. iMatrics is supporting publishers with industry-specific auto-tagging services, and we have created a best practice model to make it...
Gender Analysis
Gender analysis can help two of Sweden's major news organizations reach all types of readers Statistics show that men are overrepresented in Swedish news media, regardless of age, profession, or function*. This is something two of our customers, Gota Media and Stampen Media, can relate to. "We want to become better at measuring gender representation in our content for two reasons: To get a better and more informed daily discussion in the newsroom regarding representation. And to be able to...
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