NEWS
Welcome to our news page! Here you will find interesting stories about our team and projects with our customers and partners that transform the media industry to become data-driven.
You can also follow our everyday business on LinkedIn.
Gender Analysis
Gender analysis can help two of Sweden's major news organizations reach all types of readers Statistics show that men are overrepresented in Swedish news media, regardless of age, profession, or function*. This is something two of our customers, Gota Media and Stampen Media, can relate to. "We want to become better at measuring gender representation in our content for two reasons: To get a better and more informed daily discussion in the newsroom regarding representation. And to be able to...
Webinar coming up!
Emerging Entities - Taxonomy management will never be the same Sign up for the webinar now! We are proud to be the next company up in the Living Talks webinar, where media innovators and enthusiasts gather to listen to amazing tech and digital innovation. This webinar talks will be about how this is possible using a combination of NLP techniques such as Information Extraction, Named Entity Recognition and Entity Disambiguation. The talk will also include information on our on-going project,...
iMatrics celebrates six years as a company!
Third time's the charm - from idea to company Berkant Savas had the technology and a product wanted by the users but had to change the concept twice to find the road to profitability. He has a firm handshake and radiates determination. But the road towards the goal was not always straight for Berkant Savas, the CEO of iMatrics. Together with his colleagues, he has experienced how tough it can be to run a company. A good product is not good enough, you have to make sure there is a real business...
NTB and AI: Customizing content for local audiences
Last year, NTB, the Norwegian news agency, published an average of 150 unique news articles every day covering a diverse range of topics – from the weather in the capital to politics abroad. Ensuring these articles reach the right readers requires a meticulous application of metadata. Until recently, metadata tagging was done manually, a thankless end-of-the-day task foisted on the bottom rungs of the journalistic ladder. This meant that metadata, despite its value to modern news production,...
Summer interns
They are making use of talented students – ”There’s a lot of great competence” This article is written by Elin Sunnanängs, freelance journalist. The wind is blowing ferociously outside the window and you can feel the rain in the air as undeniable proof that the summer is coming to an end and that the fall is approaching. Inside the doors of the start-up business iMatrics powerful winds are blowing as well but in a different way. Here the winds are full of talent, strength, determination, and...
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