NEWS
Welcome to our news page! Here you will find interesting stories about our team and projects with our customers and partners that transform the media industry to become data-driven.
You can also follow our everyday business on LinkedIn.
Major market investment in DACH region by iMatrics
Click here for the German version iMatrics is making a major market investment in Germany, Austria, and Switzerland during 2021. A growing customer base in both Germany and Switzerland and a great demand for digitalization of the media industry has led iMatrics to partner up with Business Sweden for further expansion into the DACH region. Publishers are facing a lot of challenges, but also opportunities, in their digital journey. New business models are emerging to satisfy growing digital...
Kickstart auto-tagging with iMatrics
How well are you prepared to expand your digital offering? Personalization, recommendations, adtech, automation, production insights… yes, there are many use cases when you have high-quality metadata in place. With relevant and high-quality metadata, you will be able to refine the reader experience, attract advertisers, and make your production more efficient. iMatrics is supporting publishers with industry-specific auto-tagging services, and we have created a best practice model to make it...
Gender Analysis
Gender analysis can help two of Sweden's major news organizations reach all types of readers Statistics show that men are overrepresented in Swedish news media, regardless of age, profession, or function*. This is something two of our customers, Gota Media and Stampen Media, can relate to. "We want to become better at measuring gender representation in our content for two reasons: To get a better and more informed daily discussion in the newsroom regarding representation. And to be able to...
Webinar coming up!
Emerging Entities - Taxonomy management will never be the same Sign up for the webinar now! We are proud to be the next company up in the Living Talks webinar, where media innovators and enthusiasts gather to listen to amazing tech and digital innovation. This webinar talks will be about how this is possible using a combination of NLP techniques such as Information Extraction, Named Entity Recognition and Entity Disambiguation. The talk will also include information on our on-going project,...
iMatrics celebrates six years as a company!
Third time's the charm - from idea to company Berkant Savas had the technology and a product wanted by the users but had to change the concept twice to find the road to profitability. He has a firm handshake and radiates determination. But the road towards the goal was not always straight for Berkant Savas, the CEO of iMatrics. Together with his colleagues, he has experienced how tough it can be to run a company. A good product is not good enough, you have to make sure there is a real business...
NTB and AI: Customizing content for local audiences
Last year, NTB, the Norwegian news agency, published an average of 150 unique news articles every day covering a diverse range of topics – from the weather in the capital to politics abroad. Ensuring these articles reach the right readers requires a meticulous application of metadata. Until recently, metadata tagging was done manually, a thankless end-of-the-day task foisted on the bottom rungs of the journalistic ladder. This meant that metadata, despite its value to modern news production,...
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